Content – Behavioral Economics
| Course | Program Overview | Professor/Instructors |
|---|---|---|
| Course 0 | Technological learning tools. | JAVIER SANZ |
| Mar 06 - Mar 13 | ||
| Course 1 | BE Fundamentals from Economy and Psychology | KATHERINE FLASCHEN |
| Mar 13 - Apr 03 | ||
| Week 1 | Intro and BE development | Isaac Lopez |
| Week 1 | Khaneman's Dualities | Isaac Lopez |
| Week 2 | BE domestic economy | Isaac Lopez |
| Week 2 | Homo socialis: the environment impact | Isaac Lopez |
| Week 3 | Decision making. Neuroscience | Fernando Gordillo |
| Week 3 | Use Case - Game Theory | Rafael Lopez |
| Extra | Neuroeconomics | Christoph Schweighofer |
| Course 2 | Biases deep dive and BE Methodologies | LINA DÍAZ |
| Apr 10 - May 01 | ||
| Week 1 | Deep dive cognitive Biases I | Rafael Lopez |
| Week 1 | Deep dive cognitive Biases II | Rafael Lopez |
| Week 2 | BE Project Management | Mercedes Diéguez |
| Week 2 | BEE's experiments | Jose Vila |
| Week 3 | BE research for Design | Guillermo Paris |
| Week 3 | Use Case: UX User Experience | Guillermo Paris |
| Course 3 | Applying BE I: Neuromarketing and Neuromanagement experiences | MERCEDES DIÉGUEZ |
| May 01 - May 22 | ||
| Week1 | Marketing influence guidelines | Juan de Rus |
| Week1 | Value proposition and neuropricing | Mercedes Dieguez |
| Week2 | Behavioral Sales and Funnel | Juan de Rus |
| Week2 | Use case: H2H Pricing Approach | Mercedes Dieguez |
| Week3 | Neuromanagement at work force | Rosa Garcia |
| Week3 | Use Case: Capturing and developing employee talent | Oscar y Bea |
| Extra | Behavioral Branding | Mercedes Dieguez |
| Course 4 | Applying BE II: Behavioral Finance and Conductual Goverment | DEBORAH MARTINEZ |
| May 22 - Jun 12 | ||
| Week1 | Behavioral Finance advisory | Diego Valero |
| Week1 | Use Case: BBVA | Alvaro Gaviño |
| Week2 | Behavioral Public Policy | Mercedes de Haro |
| Week2 | Status Signaling and Consumer Behavior | Smriti Walia |
| Week3 | Conductual Behavioral for Good | Mercedes de Haro |
| Week3 | Use case: Water saving local intervention | Lina Díaz |